PR and Politics: 5 Ways to Manage Media Relationships this Election Season
Join Us Virtually
Event Details
How do you set your economic development spokespeople up for success during an election year – when the focus is primarily on politics? April Mason, a 25-year veteran public relations professional, will cover five tips for managing media relationships for your region and EDO this election season. Whether you are in a red or blue region, you’ll come away from the session prepared with the following strategies:
- Cutting through the clutter to get a reporter’s attention
- Determining whether to accept an interview request
- Anticipating questions in advance and preparing
- How to answer a direct question about your political leanings or specific candidates
- When and how to end an interview and how to follow up appropriately
Speaker Bio: With over 25 years of experience in marketing places, April founded Violet PR in 2010. Her passion is working with clients who are dedicated to improving their community. She has managed PR campaigns for destinations including North Carolina, Georgia, Oklahoma, Kansas City, Pittsburgh, Buffalo and New Jersey. April has arranged hundreds of media interviews for governors, mayors, CEOs and industry experts – promoting cities, states and regions across the country. April holds an M.A. in journalism/marketing communications from the University of Kansas. www.VioletPR.com